For several years, the big marketing push has been to “go mobile.” Though the concept of a smartphone was around long before it, the release of the iPhone in 2007 brought the technology mass adoption. Mobile phones quickly became another appendage – an ever-present device that is a computer, television and oh yeah, a telephone, all in one small package. Having a mobile-friendly small business is no longer a suggestion; it is a necessity in reaching consumers. [Read more...]
The numbers are in. Mobile is frickin’ huge:
- Facebook COO Sheryl Sandberg recently told CNBC that in 2013 people spent more time on mobile than watching TV, the first time that’s ever happened.
- HSN (Home Shopping Network’s parent company) reported 59% growth in mobile sales.
- Starwood Hotels and Resorts says mobile now accounts for 42% of its web traffic.
- Yelp now gets 44% of its traffic from mobile.
I’m seeing similar things with my clients, with mobile accounting for 15% to 40% of traffic, sales, or both — along with huge growth curves. [Read more...]
The numbers show marketers are rushing into mobile. The numbers also indicate they are leaping before they look. So, if you want to know what’s better for your business: Mobile App or Mobile Website? Forget the tactics, buzzwords and lingo; focus on the needs of your business. [Read more...]
Is mobile marketing ready to change healthcare? You decide:
- 56% of US consumers prefer like the idea of remote healthcare (source: Price Waterhouse Cooper)
- 41% prefer care delivered via mobile devices (PWC)
- 40% of office visits could be replaced by eVisit (source: Mayo Clinic)
- 30% of the 9000+ healthcare apps available are targeted at physicians at clinicians (PWC)
- 900+ hospitals are actively using social networking tools to communicate with patients (MC)
Are you paying attention to your mobile marketing yet? After years of being the next big thing, mobile might finally be the current big thing. But there is a big problem–most people don’t know how to prove it. A joint study by the ANA (Association of National Advertisers) and MediaVest shows marketers are excited about opportunities for mobile marketing but frustrated about the ability to prove return on investment (ROI). Are you one of them? [Read more...]