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Bing’s Redesign Feels Desperate

Image representing Microsoft as depicted in Cr...

Image via CrunchBase

This week Bing redesigned its presentation of its search results. Most news from Bing is usually around how it’s market share is still around the same number it has been for quite some time or about how much money Microsoft money loses on a quarterly basis for its online efforts (usually in the 1/2 to 3/4 billion dollar range …. yup, that’s a “b”). This time the search engine took the route of cleaning up their results in search of a less cluttered approach to a search engine result page (SERP). What is curious is that the new Bing looks a heck of a lot like the old Google. Take a look for yourself. Read the remainder of this entry »

Can Google succeed at everything?

Image representing Google as depicted in Crunc...

Image via CrunchBase

A couple of months ago, I laid out Google’s emerging strategy to compete with everyone and everything, and to do it all solo. Unlike competitors (even large ones such as Microsoft and Facebook) that must ally to compete with Google, the Big G is determined to fight everyone and win. Read the remainder of this entry »

Google’s new strategy: We do everything

Image representing Google as depicted in Crunc...

Image via CrunchBase

Several years ago, I wrote a post called What’s Google’s Strategy? where I broke down the search giant’s real business model:  advertising anything everywhere. And while I have had more to say over the last few years, I never really felt the need to redo that post because I hadn’t seen anything fundamentally changing about Google’s strategy. But with Larry Page now at the helm, I believe that we have enough evidence that Google’s strategy is changing. It’s not that Google is moving away from advertising, which will comprise the lion’s share of revenue for a very long time. But Google is turning into more than a one-trick pony, and its strategic moves are as much defensive as offensive. Read the remainder of this entry »

Is the Valley mindset leaving $60 billion on the table?

Silicon Valley at night

Image by stopherjones via Flickr

I read a very interesting article this week by the deputy editor of Adweek, Chip Bayers. The premise is pretty simple. Silicon Valley has created the monsters of the Internet that include Facebook, Google, and Microsoft. (OK, MSFT is not a true valley company, but is of the same ilk.) The monsters of the Internet are making all of their money from advertising. The trouble is that these monsters are manned by people (or engineers, which we often wonder if they are human, but that’s for another post) who have a pretty serious disdain for advertising. As a result, there is concern about whether the online world will ever be able to serve brand advertisers and their bulging wallets. Read the remainder of this entry »

Battle of the social media titans

Figure of 2 sumo wrestlers, Ashmolean Museum, ...

Image by mira66 via Flickr

Big companies don’t move that rapidly. They are lumbering sump wrestlers that move slowly and continually bulk up to be big enough to move the titan on the other side of the mat. As you look at how the social media market is evolving, you can see the lines being drawn. Google is on one side. Large enough to go it alone, Google has it all, between search dominance, YouTube, Blogger, Picasso, and now the Google+ social network. And Google has the cash to buy or build whatever it doesn’t have. Google is certainly gunning for top dog status in social. But have you been watching the other titans line up? here is no other company that can take down Google on its own, so they are allying with each other to bulk up, corporate-style. So, just who is trying to take Google down, and who is being left out of the party? Read the remainder of this entry »