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Is Social Media Security Out of Your Hands?
Photo credit: Wikipedia
I read an interesting article from the New York Times this week. It was about the problem of social media accounts being hacked and hijacked and something bad happening to a brand. Before we get started though. let’s make it clear that if ANYONE thinks that what happened to the Burger King Twitter account where it was hacked and stuff about being purchased by McDonald’s etc. happened on it, really thinks this hurt the brand I suggest you reassess. Anyone who is stupid enough to buy that kind of abrupt messaging as real is not social media savvy and likely just not very intelligent. Also, if someone holds it against the brand and says that such an event was a negative then I call BS on you as well. Burger King hasn’t gotten that much publicity in a long time so no one at BK HQ are wringing their hands too hard. Read the remainder of this entry »
16 case studies prove ROI of mobile marketing
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Are you paying attention to your mobile marketing yet? After years of being the next big thing, mobile might finally be the current big thing. But there is a big problem–most people don’t know how to prove it. A joint study by the ANA (Association of National Advertisers) and MediaVest shows marketers are excited about opportunities for mobile marketing but frustrated about the ability to prove return on investment (ROI). Are you one of them? Read the remainder of this entry »
