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The SEO process looks the same, for the most part, for any website owner. Small businesses and large businesses have the same goal–to improve their search engine presence in order to generate more visitors to the site. The process begins with industry and keyword research, then on site optimization, and then ongoing link building. Because enterprise organizations have more resources than smaller companies, it would seem as if an enterprise SEO campaign would be more successful. This isn’t always the case, especially since enterprise organizations often make mistakes that smaller companies do not. Here are 3 common mistakes that large corporations make during an SEO campaign.
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Too often, thoughts of content for content marketing start and end with the written word. If you broaden your view, though, you open up a world of ways to connect with your target audience. Here are a few ideas. Read the remainder of this entry »
Yesterday, Jennifer Evans Cario of SugarSpun Marketing presented our latest Biznology® Webinar about how to use Pinterest as one of your marketing strategies. Been following all the hype about Pinterest but not quite sure how it applies to your business? Maybe you’ve even taken the time to set up a Pinterest page, but never got past your first few pins. Read the remainder of this entry »
What’s the corollary to Moore’s Law in digital media marketing? I’m wondering. Surely, there must be one, because the digital media marketing industry is changing with mind-boggling rapidity. I swear that by sunset each day there’s either something new or something different. There’s always a new social media network launching, a new update to a search algorithm, or a change to Facebook privacy.
Every other week I like to remind you that you’re being a social media wuss. And, by wuss, I mean you’re being too much of a social media “nice guy.” And by “nice guy” I mean you’re spending too much time worrying about what others think to the point of turning your entire social media marketing campaign into a milquetoast and pablum sandwich. You spend too much time trying to get everyone to like you. You’re always afraid of stepping on toes or offending anyone. You’re especially afraid of getting fired. If you’re honest with yourself, that’s your biggest fear: losing your job if you’re an employee or losing (or alienating) your clients (or prospects) by doing something as revolutionary as having a voice, an opinion, an agenda, or a point-of-view. Heaven forbid.