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How Performance Marketing Accelerates B-to-B Prospecting
Photo credit: Wikipedia
Every time you turn around, a new “performance marketing” opportunity turns up for B-to-B marketers. What a treasure trove! And on the face of it, a real boon, because you only pay when your prospect takes the action you’re looking for—the click, the download, the purchase, whatever. But there are some potholes to consider. Let’s look at how marketers get value out of this approach to finding new customers. Read the remainder of this entry »
Which search metrics do you show your boss?
Image by DrBacchus via Flickr
Having trouble figuring out how to talk your manager about search marketing? Many people do. We search marketers know so much about the subject that we sometimes have trouble breaking it down into the basics for the people above us—who don’t share our fascination with personalized search or latent semantic indexing. If you want the secret in how to break down the numbers that your superiors are truly interested in, check out my latest post on Search Engine Guide, “Which search metrics do you show your boss?”
