Here’s a list, off the top of my head, of things that could and should make your social media and blogging life more full, exciting, passionate, accountable, and fruitful — and maybe a little less intimidating.
Biznology is the place where business and technology come together to form a winning customer experience. Technical marvels are, well, marvelous, but they don't ring the cash register by themselves.
No matter what your needs, Biznology has the digital marketing information you need:
Whether your business is large or small, you need Biznology to make it all work.
January 14 at 11 am ET with Andrea Goldberg
Do you want to understand how to grow your business and reap the benefits of social business? Do you want to ensure that your social media marketing strategies have the proper organizational infrastructure to succeed? Are you aware of the organizational, cultural and leadership challenges social business brings with it? Do you know what tools are available to make your organization more open, participative and effective?
In this free 30-minute Biznology® webinar, you’ll learn that the key to effective social media marketing programs often starts with changing employee roles and the organizations that they are a part of. This webinar will explore the emerging area of social HR and reveal how some of the most innovative and successful organizations have used social tools to transform jobs, ensure employee goals are tied into organizational strategies, reward individual and team social participation, and improve employee engagement and customer relationships.
This webinar looks at the role of social business in organizations and how new tools and mobile access are transforming organizations to be more effective. It will discuss how successful organizations have made this transition and will explore social media marketing and how it relates to social performance assessments, employment branding, job redesign, leadership, and employee engagement.
Special presentation sponsored by BarnRaisers, Digital Culture Consulting, MENG (NJ Chapter), and Unison
Andrea Goldberg, President of Digital Culture Consulting, is a business strategist and organizational psychologist with a cross-functional background in marketing, technology, communications and human resources. In her career at IBM she led pioneering work in branding, strategy, employee engagement and new markets. Dr. Goldberg is an adjunct professor at Montclair State University and serves on the research advisory board of Saugatuck Technology.
Dr. Andrea Goldberg is an Organizational Psychologist, a former IBM Marketing Vice President and a thought leader on how social media is transforming organizations. She is the President of Digital Culture Consulting, LLC, a firm that develops organizational strategies, policies and programs around social business. Andrea’s holistic approach considers organizational culture, readiness and employee/market insights. In her 25+ year career at IBM, she led pioneering work on emerging markets and technologies, social media as well as multi stakeholder initiatives on IBM’s brand and values. Her innovative assessments of IBM’s advertising earned her the Grand Prize at the 2003 Advertising Research Foundation’s David Ogilvy Advertising Awards.
Andrea has an NYU certificate in Digital Media Marketing and a Ph.D. in Industrial/Organizational Psychology. She is a frequent speaker at conferences, universities and professional meetings, writes a monthly blog on social media for LatinBusinessToday.com and serves on the research advisory board of Saugatuck Technology.
You can follow Andrea on Twitter at @digitalcultured, Facebook at Digital Culture Consulting and visit her website and blog at www.digitalcultureconsulting.com. You can reach her by email at AndreaGoldberg@digitalcultureconsulting.com.