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For an increasing majority of us, our mobile devices are the last things we touch before we go to bed at night and the first things we pick up and check when we wake up. Now more than ever, people are using their mobile devices to not only make phone calls and send text messages, but to access information on the Internet. According to the Pew Internet & American Life Project, the majority of American adults who have cell phones are now using them to go online. Within that surveyed group, nearly one third of those adults use their phones for the majority of their Internet access. Also important to note, it is projected that smartphones and tablets sales will gradually increase over the next few years, while sales of computers (PCs and laptops) are expected to remain stagnant. So, the question is, is your website changing wit this mobile revolution, or is it remaining stagnant? Read the remainder of this entry »
Two new reports on the state of social media and the internet from Nielsen and Mary Meeker should be required reading for digital marketers. As you plan your digital media marketing strategy for 2013, you might want to consider some of these usage statistics. Think you’ve got a final digital marketing plan and budget for 2013? Well, if your plan isn’t focused on women, tablets, and mobile advertising, you may want to send it back to the draft stage.
I’ll get to the point: my secret to being amazingly- and profoundly-engaged with so many of my followers on Twitter, my friends on Facebook, and my circles on Google+ is because I cheat. Whenever I am between things, in lines, waiting for something, and even on boring conference calls, I pull up Flipboard and read what my followers, friends, and circles are sharing — a news — and I generously retweet, +1, Like, Favorite, Share and Comment. And I believe that Flipboard is my secret weapon when it comes to improving and maintaining my Klout score. Why? Well, the more I give the more I get. The more items I honestly and earnestly retweet, favorite, +1, Like and share, the more willing and game the people I share are also willing to take the few seconds it takes to retweet me back. Read the remainder of this entry »
I first told you that Pinterest redefined social media from being mostly text to being mostly photos, illustrations, graphics, and infographics. Now, illustrating your content is not just preferable, it’s mandatory. Facebook, Google+, and Twitter have become much better at following links and automagically populating your shares with photos, videos, titles, and teasers (instead of just making your Bit.ly links hot); aggregator sites such as The Huffington Post and link-share and social bookmarking sites also spider the link, proffering a selection of images to choose from to be associated with each submission. Read the remainder of this entry »
Now that I have my iPhone wired for sound, I do a majority of my tweeting and facebooking through the apps that I use. I use Instagram, which connects to my Twitter, Facebook, Flickr, Tumblr, Posterous, and FourSquare account; I use Hipstamatic and it connects and posts to Facebook, Twitter, Instagram, Tumblr, and Flickr; I use Posterous and it will cross-post to Twitter and Facebook; I use FourSquare and it posts to Twitter and Facebook as well; and I have started using GetGlue recently and I can check in to FourSquare as well as post to Twitter and Facebook. Even my RunKeeper app posts to Twitter and Facebook.