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Now’s the time for your business to think local
Image by Steve Wilhelm via Flickr
Recently, I have been talking about local Internet marketing and the rapid developments in the area. Well, as we start 2011, there is a strange sound in the local Internet marketing space—silence. There is a temporary lull in the frantic pace of change and innovation in the Google local search results. Whether you are a large retail chain or the Mom and Pop shop on Main Street, local is the new black and the rapid pace of innovation in local search can be too much for even industry pros to stay on top of. What is happening at the start of the new year, however, is actually great for the SMB crowd and the Internet marketing industry as well. It has actually been quiet. There hasn’t been a major change or something that makes everyone run around doing the “search marketing sky is falling” dance in this first week of the year. So what does one do with a rare moment of relative silence in this space? Read the remainder of this entry »
What if my competitor is fabricating bad reviews?
Image via CrunchBase
I made my annual visit to the University of Virginia’s Darden School of Business yesterday and presented my talk, “Web Marketing is Marketing” (if you are interested in the slides). But, as usual, my favorite part was the questions from the students. I got one yesterday that I have gotten many times before, but that I haven’t ever answered on this blog, “What if my competitor is fabricating bad reviews?”
Google Place Pages: Beyond the Ranking
Image via Wikipedia
by Frank Reed
In the Internet marketing world, we tend to get hung up on rankings and pure numbers. Of course, that is one of the beauties of the Internet in that it can all be measured. Oftentimes though, we get hung up in the numbers and forget the business application of certain aspects of the Internet marketing fabric.
What if your boss only wants to measure brand awareness?
Image by David Panevin via Flickr
We’ve all seen that look on the face of the boss. It says, “What on earth are you talking about?” Sometimes that look is something we deserve to see, because we really don’t know what we are doing, but often, it’s because we just have something to say that the boss doesn’t understand. Recently, a client asked me how she can wipe that look off the her CMO’s face every time she starts talking about measuring Web conversions and offline conversions. Her boss waves these ideas away, saying he only wants to measure brand awareness. What can you do in this situation?
Is the Web dead?
Image by Getty Images via @daylife
So, I go away on vacation for a month and come back to find out that the Web died. (I knew this vacation was a bad idea.) I mean, I never even knew the Web was sick. It seemed to be in perfect health when I left. But as I catch up on my reading for August, I can see that the Web must be dead–all the cool kids say so, led by Wired Magazine’s Chris Anderson with his story, “The Web is dead. Long live the Internet.” Admittedly, this is a nice link-baiting title for an article (as is mine for this newsletter), but what exactly is the story here? And what does it mean to marketers? Read the remainder of this entry »
