Search Engine Optimization (SEO) is the process of maximizing the number of visitors to a particular website by ensuring the site appears high on the list of results returned by a search engine for particular keywords. If you do business on the internet, a top rank on search engines (Google, Yahoo and Bing) is a primary requirement. But even the best SEO strategy and execution takes time to achieve results – generally 2 to 6 months depending on the steps you take and the competition for the keywords you pursue. [Read more...]
Small and mid-sized eCommerce retailers face many challenges online. As a marketer, I’m drawn to three primary areas of interest:
- How to help online retailers keep pace with evolving sales channels, e.g. search landscape, social developments, mobile design, and optimization.
- How to help online retailers keep growing and increase revenue from non-paid sources.
- How to help online retailers engage their customers with quality content from first interaction to checkout. [Read more...]
Today we’re going to jump the gun and do a little Spring cleaning in the form of the New Year’s Resolution. Right now, before you read any further, tell each family member that you love them; then, back up all your sites, blogs, and documents. Sort out a process for backing-up or cross-posting everything you do. Sort out a proper schedule for backing up both databases and associated photos and graphic files. Be sure to make sure you’re on top of your domain registration and the hosting fees. Make sure all of the contact info, email addresses, and phone numbers are current both at the hosting company and at your domain name registrar. Check to make sure you’ve updated all of your credit card info and maybe try paying annually. OK, done. And here’s why . . . [Read more...]