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Your fans want to know exactly how you did it
People are obsessed with process. How did you get to where you are and learn what you know? That’s why YouTube is an obsession: it’s all about “how you do it” or “how you did it.” There are two motivations for sharing what’s behind the curtain that I can discern: humble-bragging (hey, look what I can do) and also-ran (hey, look, I can do it too!). Whatever the motivation, be it thought-leadership or surfing the wave, people are never satisfied with just knowing how to do it, they’re fascinated by not only how to, but how you. When people want to know how you did it, they don’t want to just see the final, edited, version — they’re interested in seeing all the struggle, challenge, revisions, and endless iterations it took to finally be ready for opening night. Read the remainder of this entry »
This Post Is NOT About Facebook’s IPO (Sorta)
Image via CrunchBase
No matter how deep you are into your Friday, it is likely that you have been inundated with the Facebook IPO watch. It’s that bizarre event where people who do not have billions of dollars “oooooo and ahhhhhh” over people who are making billions of dollars. I, for one, am happy that they are making their money. They earned it on some level or another and that’s fine by me. It doesn’t mean I have to spend every second reading about it or crowing over it, though. Read the remainder of this entry »
Why Can’t I Share to Google+ From My Apps for That?
Now that I have my iPhone wired for sound, I do a majority of my tweeting and facebooking through the apps that I use. I use Instagram, which connects to my Twitter, Facebook, Flickr, Tumblr, Posterous, and FourSquare account; I use Hipstamatic and it connects and posts to Facebook, Twitter, Instagram, Tumblr, and Flickr; I use Posterous and it will cross-post to Twitter and Facebook; I use FourSquare and it posts to Twitter and Facebook as well; and I have started using GetGlue recently and I can check in to FourSquare as well as post to Twitter and Facebook. Even my RunKeeper app posts to Twitter and Facebook.
