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Re-Inventing Organizations: Taking “Mad Men” into the 21st Century
Photo credit: Wikipedia
We live in a business environment characterized by network driven ecosystems, 24/7 access to global communications and the ability to access and analyze vast amounts of information. We carry more computer power on our smart phones than the early IBM mainframe computers. Yet, how much has the Internet, mobile devices, and social networks impacted how today’s business organizations are structured or how work gets done? For many organizations, culture and business processes are still rooted in the “Mad Men” era. While it is no longer a man’s only world and business causal has replaced suits, many organizations have not quite evolved. Read the remainder of this entry »
Stepping Outside of Bounds: Taking a Broader Marketing Perspective
Photo credit: Christopher S. Penn
In a recent blog, Reid Hoffman, co-founder of LinkedIn, talked about the differences between professional allies and acquaintances. One of his more intriguing points was that while strong alliances are greatly valued, in many cases it is our acquaintances that help up more from a business perspective. As he stated, “Weak ties can uniquely serve as bridges to other worlds and thus can pass on information or opportunities you have not heard about” Read the remainder of this entry »
Prospecting to IT Buyers: How Nine Data Vendors Stack Up
Photo credit: Wikipedia
Buyers of information technology (IT) are one of the most valued audiences targeted by business marketers. Globally, these professionals spend $3.6 trillion on hardware, software and technology services. My colleague Bernice Grossman and I recently investigated the availability of prospecting data available to tech marketers for reaching this desirable group, and we found some surprises. Read the remainder of this entry »
