Tag Archive
Abraham Harrison Advertising Bing Blog Brand Business Business and Economy chris abraham Content marketing Converseon Customer customer service Digital marketing Facebook Google IBM Internet marketing internetmarketing IPhone linkedin marketing Marketing and Advertising Microsoft Online Communities organic search pinterest Promotion public relations search Search Engine Marketing Search engine optimization Search Engines Searching search marketing SEO small business social media social media marketing Social network twitter Web analytics Web search engine Website Yahoo YouTube
Share This: 5 Tips You Must Learn to Create Sharable Content
Photo credit: SHAREconference
During last month’s webinar on how to use web analytics and search marketing, Rob Petersen, Mike Moran, and I talked about how offering sharable content to your customers boosts both traffic and search engine ranking. The challenge, of course, is creating and curating sharable content that your customers want to share with their friends, family, fans, and followers. How can you do that? Read on, friends. Read on… Read the remainder of this entry »
Are you turning your marketing into PR?
Photo credit: Wikipedia
Some of you might be scandalized to here me urge you to turn marketing into PR. I mean, I have a reputation as someone who is constantly advising people to measure everything they do in terms of sales–the direct marketing playbook–and it’s very hard to do that in public relations. But measurement is only one part of what digital marketing requires. Digital marketing also forces you to confront a reality that PR people live with every day, but traditional marketers rarely do. Which is why you need to embrace a PR point of view in your messaging. Read the remainder of this entry »
Three Ways to Build Links in the Age of Google Penguin
Image credit: Getty Images via @daylife
Last month, I talked about The Seven C’s of Content Quality, as a way of helping you develop higher quality content. Why is this important? Because the Google Panda algorithm rewards quality content above any other on-page signal, and the Seven C’s serve as a proxy for Panda’s content quality algorithm. Still, on-page factors are less important to Google ranking than links and social signals—how Google determines the relative importance and context of the page to other experiences on the web. That’s what we’ll cover today. Read the remainder of this entry »
The Seven C’s of Content Quality
Panda (Photo credit: PeroMHC)
Last month I talked about optimizing your site architecture for Panda. This is of course important, but it is only one component in optimizing for Panda. As everyone who read Mike Moran’s recent post on this blog knows, Panda rewards quality content. And Penguin punishes low-quality sites. So content quality is obviously very important for search effectiveness, perhaps more important than site architecture. Read the remainder of this entry »
Why enterprise digital marketing can’t be completely in house
Image via CrunchBase
Chris Abraham wrote a great post on Friday called “Why you shouldn’t bring your social media (completely) in house.” He made a lot of great points in that article and I want to come back at it again in this post. My experience is that large companies can’t ever bring their digital marketing completely in house. I know that my opinion might be suspicious, because I am Chief Strategist at Converseon, a digital agency, so you might expect that I have every motivation to advise you to work with consultants. But I actually learned this lesson when running parts of IBM’s digital marketing in house. I found that it wasn’t possible for me to bring everything in house. Read the remainder of this entry »
