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Facebook paid sponsored content will meet you only halfway
After reading Disruptions: As User Interaction on Facebook Drops, Sharing Comes at a Cost by Nick Bilton in the New York Times (and Facebook‘s detailed fact check), I thought I would spend $21 for your amusement. I would sponsor three Facebook posts. OK, I’ll be honest with you, I came up with that plan after I sponsored one spontaneously and organically to see if anyone might want to join my virtual rowing team, Team Grotto, and join a virtual regatta, the 2013 World Erg Challenge. Read the remainder of this entry »
Marketers still need to learn some basic HTML
I have recently been blogging for the Huffington Post and they use Six Apart‘s Movable Type blogging platform. Moveable Type was my second blogging platform after converting from Noah Grey’s Greymatter that I started using back in 2000. Even in 2013, the Huffington Post’s blogger interface doesn’t offer a Rich Text Editor so writing in familiar WYSIWYG isn’t possible there. So, what I do is compose over here on WordPress, on its Visual Editor, and then click the Text tab and copy-and-paste over to Moveable Type. Then the work begins. I upload all of my media, photos, graphics, and whatnot to my server at ChrisAbraham.com and then align them correctly before I copy the raw HTML over — which should work perfectly, right? No! Read the remainder of this entry »
Your online reputation should be a culmination of you
Everybody indeed wants a shortcut. I just wrote something about this in relation to building online social media communities over on the Huffington Post and so I thought I would extend the idea to online reputation management (ORM) as it’s practiced both in your own life (as the resulting splatter painting of your life online, over time, unintentionally) and as it’s managed by my company, Reputation.com. Like Jackson Pollock, you’re creating a genius work of Abstract Expressionistic spatter painting; unlike Pollock, you’re probably not being remotely as artful and intentional as he was — and this is a problem. The art that is reflected online — and in a rich reduction of everything you’ve every done and ever said distilled into only ten — maybe twenty — results. Read the remainder of this entry »
Hey Internet Industry! Enough Already!
Image via CrunchBase
Recently, the news has been filled with the latest comings and goings (and speculation around who’s next) among some of the Internet space’s heavyweights, starting with the A-list blogger Michael Arrington of TechCrunch. In case you lost your scorecard, here’s a recap: Read the remainder of this entry »
