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Is Social Media Security Out of Your Hands?
Photo credit: Wikipedia
I read an interesting article from the New York Times this week. It was about the problem of social media accounts being hacked and hijacked and something bad happening to a brand. Before we get started though. let’s make it clear that if ANYONE thinks that what happened to the Burger King Twitter account where it was hacked and stuff about being purchased by McDonald’s etc. happened on it, really thinks this hurt the brand I suggest you reassess. Anyone who is stupid enough to buy that kind of abrupt messaging as real is not social media savvy and likely just not very intelligent. Also, if someone holds it against the brand and says that such an event was a negative then I call BS on you as well. Burger King hasn’t gotten that much publicity in a long time so no one at BK HQ are wringing their hands too hard. Read the remainder of this entry »
SocialOomph offers essential Twitter tools
I was going to write about several tools but I think I will break it down. This week, let’s look at what SocialOomph offers through its Pro account. There are some web apps that have withstood the test of time, tools that I still use and sometimes abuse. Read the remainder of this entry »
How can you pick the right social media tool for your situation?
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The other day, I posted about choosing the right social media listening tool for the right job. I usually don’t post again so quickly on the same subject, but I got so many questions that I thought I needed to. In my last post, I made the point that simple (and free) engagement tools (such as Hootsuite) work just fine if all you want to do is to monitor for crises (and you’re OK with watching many irrelevant results fly past as long as you eyeball the correct stuff). Any use of social media that is good enough for a person to look at individual social conversations can get by with just these free tools. But if you need to look at aggregate data to do market research or it is too expensive or error prone to have a person look at every tweet to find the relevant ones, then you need a better tool–one that incorporates text mining and probably that uses machine leaning technologies based on human-analyzed training data. Read the remainder of this entry »
The right social media listening tools for the right jobs
Photo credit: Wikipedia
Most of you know that I know that I serve as Chief Strategist at Converseon, a leading social media listening company, so I don’t claim to be unbiased in my opinions in social media listening–of course I think that Converseon has the best approach, combining human analysis with technology that makes that analysis scale. But I know that not everyone will spend the money to get their social media listening to be as accurate as Converseon can do it. I know that many of you want to use something free, such as Hootsuite. (I see you out there.) And you can use a free tool to do social media listening–it’s not against the law. But I want you to think very carefully about what you are using it for. Read the remainder of this entry »
