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Do large companies need to specialize in their markets?
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Most of you know that a great deal of my consulting is for large businesses, and–especially if you work for a small business–you might think that large businesses don’t need to specialize. If they’ve got all that money and they can produce whatever amounts they can sell, why would they need to specialize. After considering it for a moment, you might say to yourself that maybe large businesses would need to specialize only when they were up against other large companies. But you’d be wrong. Read the remainder of this entry »
