Google can’t get any of us to use Google Plus, but they’re still trying. And they’re pushing hard. One of the reasons I love blogging is, for good or evil, I don’t need any evidence for anything I say. With that caveat, Google’s closing in on its goal of being federated across all of its properties, so be acutely aware. They’re triangulating us all and will soon be able to identify not merely what “you” — someone like you, a demographic generality — want, need, and desire, but what you, yourself, (or me, Chris Abraham), want in particular, down to, at most, your person (and the maximum 7.8 square meters around you). [Read more...]
We’ve all come to expect that retailers will flood the search engines during the holiday season with ads containing very strong, compelling offers to purchase. Not only is the holiday season when retailers have the opportunity to end the year in the black, it’s also an incredibly competitive time of year. They need to roll out the big guns if they want to catch their shoppers’ attention.
At The Search Monitor, we decided to turn our attention to the ads retailers were running in their PPC ads during January, and compare it to what we saw during the Black Friday weekend. Our technology crawls the major search engines and monitors the copy used by retailers in their ads in order to help improve marketers’ performance.
Google has a goal in mind and it has more to do with visitor identification as it relates to targeted advertising than it has to do with improving the quality, speed, or usefulness of searching or finding. This demands drawing out as many anonymous visitors as possible. This includes members with false names, stage names, brand names, noms de plume, and noms de guerre. Google wants to triangulate real name with as much online behavior as possible. Google’s apps, products, phones, OSes, and services are just elaborate strategies to lure Internet denizens out of the cold and into the system. The greater the number of points of reference connecting that user with online behavior the better. And it’s all for market data. It all comes down to revenue generation: AdWords, ad networks, and back-office partnerships and deals with other ad networks and revenue-generating schemes. [Read more...]