If you’ve been paying attention to what Google has been doing the last few years, you know that SEO has turned into an all-out war on spammers. If you’re still thinking that all-out link-building campaigns are the route to success, it’s time to re-evaluate, despite the long-standing advice that link building is the best method for increasing your site’s “Google juice.” The truth is not only that link building might be wasting your time, it might actually be hurting your marketing. [Read more...]
Last month, I said that SEO is the top skill for digital marketers. This might seem outrageous to one who has not read that post. Even to those who have read it, it might seem controversial. Many people in my Twitter stream are calling SEO the bane of the web. @markwschaefer, for example, recently tweeted: “SEO is the plague of the world.” How could it be a vital skill and be such a pariah? The point of this post is to counter these objections and show how SEO skills are so vital to critical web development roles.
SEO is dead! SEO is dead! It’s always a great headline, and I know, I know, you’ve heard this story before. Every time Google changes its algorithm or a new social media technique takes off, it’s tempting to say that SEO is dead. And, viewed narrowly enough (SEO is keywords in titles or SEO is links), any of these changes might mean that SEO is dead for you–if that is all SEO was to you. But let’s take a look at some signs that SEO is really dead. [Read more...]