Small and mid-sized eCommerce retailers face many challenges online. As a marketer, I’m drawn to three primary areas of interest:
- How to help online retailers keep pace with evolving sales channels, e.g. search landscape, social developments, mobile design, and optimization.
- How to help online retailers keep growing and increase revenue from non-paid sources.
- How to help online retailers engage their customers with quality content from first interaction to checkout. [Read more...]