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Answers to Your Google+ for Business Questions, Part 1
Google plus one (Photo credit: Wikipedia)
There were so many great questions that were asked in chat during my recent webinar, Google+ for Business, that I broke them into parts. Here’s part 1 and I hope I have answered your questions. And, if you have additional questions, please pop them in the comments and I will address them in future “Answers” posts. And than you for attending as well as reading now. Read the remainder of this entry »
Extended Video “How To Use Google+ For Business” Tutorial
Google Plus (Photo credit: ivanpw)
I really felt like I needed to rush it through our recent free 30-minute How to Use Google+ for Business Webinar and that made me sad–there is so much there–so I sat down and used my trusty copy of Camtasia to record just about everything I know to the tune of 80-minutes of (obviously unscripted) tutorial on how to use Google+ for business, because there is so much depth to what can be done that I couldn’t get into a 30-minute Webinar.
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Google Plus was born prematurely and you should take advantage
There is unnecessary unrest that has been buffeting the launch of Google’s newest online social network, Google Plus, and the reason for that is simple: Google was forced to launch G+ because Twitter blocked Google’s real-time and direct access to Twitter updates. This is now becoming old news but it explains everything. This is why Google+ didn’t have a brand page similar to Facebook Pages, built-in upon launch, resulting in either a transparent and compliant real name membership or deletion, with the exception of Ford Motor Company and a few others that are the only brands that are in a testing phase, the sort of testing that happens in limited and private beta. Read the remainder of this entry »
A Skewed Web: Innovation is in the outskirts of social media
Image by dni777 via Flickr
by Aaron Kim
As I discussed in my post last month, it’s a skewed Web out there. A multitude of online social filters were developed over the last 15 years to address our perennial information overload curse. From Google’s page rank, we went all the way to tag clouds, social bookmarking, Twitter trending topics and Gmail’s Priority Inbox, trying to find ways to make what matters float to the top. However, most of these social filters are based on some variation of a “majority rules” algorithm. While they all contributed to keep information input manageable, they also skewed the stream of information getting to us to something more uniform. Will crowdsourcing make us all well-informed drones? Ultimately, it may depend on where you’re looking at, the center or the fringe of the beehive.
