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11 digital marketing resolution ideas for ’13
I am in the midst of setting up my New Year’s resolutions for 2013. I know not everyone does the resolution thing, but almost half of all Americans do. If you’re one of them and you can’t come up with some digital markeing resolutions for 2013, I have some suggested resolutions for you. Take what you want and leave the rest. Read the remainder of this entry »
Facebook is Now a Local Search Tool for Those On-the-Go
On Monday, Facebook announced that they updated the “Nearby” feature in Android and iOS apps, making social powerhouse a potentially harmful threat to location-based social apps such as Foursquare and Yelp. “Nearby” on Facebook prior to this update was only a way to view where you friends had checked in. Now, you also can see what places are near a location, based on your friends’ recommendations. Whether or not “Nearby” takes off or not, online marketers need to be aware of the changes and potential it could reach. With 600 million monthly active mobile users, Facebook’s “Nearby” could become the go-to resource for “discovering new places,” trumping sites like Foursquare, Yelp and Google+ Local. Read the remainder of this entry »
Why you too should be social media slutty
Photo credit: Christopher S. Penn
If you call yourself a social media marketer and you’re not completely promiscuous about it, you’re not serving yourself, your boss, or your clients. If you’re not constantly downloading new apps or registering for every single new social network, you’re slacking; if you don’t endlessly click YES when it asks you if you want to search for or invite your friends, you’re derelict in your duties; and if you aren’t hooked in to share everywhere whenever possible, you’re not going to understand how all of these connectors, sharing strategies, cross-posting techniques, check-in features, and general spaminess and shamelessness quotients work first hand, then how would you be able to honestly either know about or be recommend any of them. And unless you want to be a professional tweeter and Facebooker all your life, you had better know both what’s out there now as well as what’s coming down the pike. Read the remainder of this entry »
Your followers care about you, but do you care?
Over the course of a couple days, my Klout score went from 65 to 67 because my mother died. Not because I had some sort of amazing Klout-gaming strategy but because I have been honestly and openly sharing my grief at the sudden loss of my mother on Google+, Twitter, but mostly on Facebook. And the reason why my Klout spiked is because so many of my 47,000 followers on Twitter and my 4,800 friends on Facebook came to my emotional aid at my time of need.
Why Can’t I Share to Google+ From My Apps for That?
Now that I have my iPhone wired for sound, I do a majority of my tweeting and facebooking through the apps that I use. I use Instagram, which connects to my Twitter, Facebook, Flickr, Tumblr, Posterous, and FourSquare account; I use Hipstamatic and it connects and posts to Facebook, Twitter, Instagram, Tumblr, and Flickr; I use Posterous and it will cross-post to Twitter and Facebook; I use FourSquare and it posts to Twitter and Facebook as well; and I have started using GetGlue recently and I can check in to FourSquare as well as post to Twitter and Facebook. Even my RunKeeper app posts to Twitter and Facebook.
