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Is social media all the market research you need?
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In Mike Moran’s recent post, he pointed out that digital marketing is more about understanding marketing than it is about being a technology expert. I could not agree more. One certainly needs to understand the basics of marketing to be successful in digital marketing. But, I would like to take this argument even further, understanding marketing is necessary but not sufficient. It is all about understanding customers and their wants, needs and values. Market research rocks! Read the remainder of this entry »
Social listening drives traditional market research
Photo credit: dmhoro
Most of you know that I serve Converseon as Chief Strategist, and I’ve watched Converseon’s great research team pull insights from social media conversation that have astounded me. But some people still don’t believe that social media can deliver real market research value. If you believe that social media just can’t answer your market research questions, I won’t try to convince you otherwise. Instead, let me explain to you how to use social media to drive your traditional market research projects. Read the remainder of this entry »
It Takes a Village Idiot
I don’t know about you, but I’ve grown weary of the expression that it takes a village to raise a child. I’m not saying it isn’t true—I just get bored easily. But I want to coin a new phrase: “It takes a village idiot to create your customer experience.” If you want to find out why I say that, let’s take a stroll together down Duh Drive, which would be the logical place for village idiots to live. Read the remainder of this entry »
