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I was privileged to keynote the Webdagene event here in Norway this morning, and they requested that I talk about “Do It Wrong Quickly Marketing” (link to slides), which I was happy to do. If you haven’t read my book (I assume that’s most of you), you might not be seduced by the idea of doing anything wrong. And I have noticed over the last few months that there are more and more critics of this “fail fast” idea, who are starting to talk about a “cult of failure.” Now, I am sure that there are folks who are embracing failure to take off the pressure or to be unaccountable or for other weird reasons. But that’s not me. (I swear.) Read the remainder of this entry »
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Peter Kim is a smart guy and I usually agree with him. But a friend of mine sent me a post he did a couple of weeks back where he explains “Why fail fast is bad advice.” I could characterize his argument, but it’s better that you go read it yourself, so I don’t prejudice you. (I’ll wait right here.) Peter’s point is that he’d rather help brands succeed, and it’s hard for that to be controversial. But his examples of failing fast are not ones of failing fast–they are ones of just plain failing. As much as I usually agree with Peter, I don’t think he is making sense on this one. Read the remainder of this entry »
Image by Bob.Fornal via Flickr
by Aaron Kim
Is learning from failures overrated? When emphasizing the importance of learning from errors, are we actually creating a culture of losers? Read on to hear arguments on both sides of this discussion and make up your mind. Your company’s survival in the long term may depend on it.