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Very few people hang on your every word. Everything that comes out of Ellen’s mouth is duly noted. Same thing with Bieber, Gaga, and Katy. Godin and (skinny) Brogan only need to say something once. But if you’re reading this, there’s a good chance you’ll need to speak up, maybe repeat yourself, and be more persistent than the Earth’s top celebs or our most hallowed social media motivational speakers. Read the remainder of this entry »
Every other week I like to remind you that you’re being a social media wuss. And, by wuss, I mean you’re being too much of a social media “nice guy.” And by “nice guy” I mean you’re spending too much time worrying about what others think to the point of turning your entire social media marketing campaign into a milquetoast and pablum sandwich. You spend too much time trying to get everyone to like you. You’re always afraid of stepping on toes or offending anyone. You’re especially afraid of getting fired. If you’re honest with yourself, that’s your biggest fear: losing your job if you’re an employee or losing (or alienating) your clients (or prospects) by doing something as revolutionary as having a voice, an opinion, an agenda, or a point-of-view. Heaven forbid.
You know how much I am obsessed with “long-tail blogger outreach,” right? I am a man possessed! That said, I really don’t collect people. People don’t like being collected. They — we — don’t like being part of a ménagerie de personnes (people also don’t like folks who drop French for no good reason at all, by-the-way). While it’s really too easy to collect people, it’s even easier to take them for granted — and maybe there’s a tipping point. I have been consulting some bouncing social media babies recently and they’re doing it right. They’re each running a couple-hundred followers and friends and they know every one — they’re aware of exactly who they’re following and get really excited whenever anyone follows them back. Read the remainder of this entry »
The current catch-all these days for what I do is social media; unfortunately, when what you do is described as social media, people tend to think Facebook, Twitter, Pinterest, and maybe Google+. My expertise, however, is online community outreach and engagement. Back in 2006 I developed a strategy of blogger outreach that allowed my to reach out to more than just 25 top-tier bloggers by hand over time but to 2,500-5,000 bloggers. Read the remainder of this entry »
“This is just Facebook for the Enterprise” is the most common way most people describe enterprise social networking platforms. After all, the look and feel of those platforms borrow a lot from the Facebook interface: status updates, @mentioning, groups, walls, profile pictures, direct messages, and so on. However, when implementing a social networking platform at your workplace, you’ll soon find that the resemblance with Facebook pretty much stops there: even though the building blocks are very similar, the overall playbook is very different. If you are trying to find a reference to guide you through the journey of making your enterprise social networking successful, consider going back in the timeline 10 years before Facebook, and set your eyes on another Internet titan: Amazon.com. I kid you not: even though Amazon predated the whole Web 2.0 and online social networking concepts, their evolution from an online bookstore to become the world’s largest online retailer is a much better model for enterprise social platforms to follow. Read on to understand why.