I run into many people my age or even younger–for some reason more and more people seem to be younger than me each year–who are unemployed or underemployed. I don’t mean that they merely don’t like their job or that they have been out of work for a month or that they think they could be doing more than they are. I mean that they are seriously working at far below what they are capable of–or they have not been working for months on end. One of the things that I tell them to do is to Promote Yourself, which is the title of Dan Schawbel’s new book. Dan usually focuses on Millenials, but I think the message is for everyone.
We live in a business environment characterized by network driven ecosystems, 24/7 access to global communications and the ability to access and analyze vast amounts of information. We carry more computer power on our smart phones than the early IBM mainframe computers. Yet, how much has the Internet, mobile devices, and social networks impacted how today’s business organizations are structured or how work gets done? For many organizations, culture and business processes are still rooted in the “Mad Men” era. While it is no longer a man’s only world and business causal has replaced suits, many organizations have not quite evolved. [Read more...]
In the social media age we desperately want to have our cake and eat it too. In fact, we would love to have everyone else’s cake as well but when it comes to the consequences, we scatter like cockroaches when the lights come on. We see all the time how people try to distance themselves from people and things so that they can have the perception of more freedom. How often do you see in a social media profile something to the effect of, “Thoughts posted here are my own” or “These are the personal thoughts and are not connected to anything else I do.” [Read more...]
Sometimes they e-mail me out of the blue. Other times they come up to me after a speaking engagement. They always seem so appreciative that I would help, but to me it is just giving back a blessing that I have been bestowed by others. They are unemployed, or “in transition,” as many call it these days. And they have a good idea–they want to break into digital marketing. And they want to know how to do it. Let me lay it out for you.