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Engaging Employees to Share Corporate Social Media
Photo credit: Fora do Eixo
Yesterday, Glenn Gaudet of GaggleAMP presented our latest Biznology® Webinar about how to amplify your corporate social media messages. With the introduction of social media, companies were provided an army of megaphones that had a genuine affinity for the company and its products. This army is the employee base. However, the initial fear many companies had was the inability to control the message. Today, companies are tapping into employees to amplify their social media efforts. Read the remainder of this entry »
Re-Inventing Organizations: Taking “Mad Men” into the 21st Century
Photo credit: Wikipedia
We live in a business environment characterized by network driven ecosystems, 24/7 access to global communications and the ability to access and analyze vast amounts of information. We carry more computer power on our smart phones than the early IBM mainframe computers. Yet, how much has the Internet, mobile devices, and social networks impacted how today’s business organizations are structured or how work gets done? For many organizations, culture and business processes are still rooted in the “Mad Men” era. While it is no longer a man’s only world and business causal has replaced suits, many organizations have not quite evolved. Read the remainder of this entry »
Inventing Social Business
Photo credit: Wikipedia
We all hear success stories about organizations that have developed social media marketing strategies, deployed social media tactics and reinvigorated brands and client relationships. We applaud these efforts, cite them as case studies and continue to preach the gospel of social media. But, what are the consequences of these changes and what comes next? Having unleashed empowerment, transparency, collaboration and anytime anywhere access, do we honestly expect other aspects of organizations to stay unchanged? What about organizational culture, leadership competencies, selection and reward systems? Is there anything that will be left unaffected as the technologies we create and the social media programs we implement help transform organizations to social businesses? Read the remainder of this entry »
