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Build some social media marketing backbone you big wuss
I recently received a comment chastising me for suggesting that your web site should be a trap from Peter Johnston, who said, “This attitude has no place in modern marketing. In a social world, trapped customers scream loudly enough for everyone to hear. The short term gain and the thrill of ‘we got one’ is rapidly replaced by a dearth of future prospects.” Firstly, Peter didn’t read the article at all because it’s not about that; secondly, I think this sort of mindset is wussy and misinformed. This sort of general point-of-view is actually dangerous for anyone who actually wants to be successful using social media as a marketing platform. Read the remainder of this entry »
It’s All E-commerce: How Social, Local, and Mobile Affects Sales Online and Offline
Yesterday’s Biznology® Webinar by our blogger Tim Peter was all about how the Web affects e-commerce. Does your business have an online shopping cart? Use third-party sites like eBay, Amazon, Etsy, or Expedia? Or do your customers walk into your store? With the rise of social, local, and mobile, your customers likely do all three, often at the same time. What does this mean for your business in 2013 and beyond? Read the remainder of this entry »
