Bill Gates, in 1996, predicted ”content is king,” Bill said content would revolutionize the internet because it “allows material to be duplicated at a low cost, no matter the size of the audience. When it comes to an interactive network such as the internet, the definition of ‘content’ becomes very wide.” Michael Eisner, in 1994, said businesses have to “reinvent themselves every seven years, as businesses mature and situations change.” These two statements make me believe, today, as Bill’s prediction still continues to come true, it has “matured” to be “Video content is king.” Here are 37 reasons why. [Read more...]
In case you haven’t noticed, it appears that the Internet is not the only place where privacy is a great idea but an apparently unobtainable reality. In the latest installment of “Government Gone Wild” we find that the Feds have been monitoring every call on the Verizon network since a top secret order (well, not so secret now thanks to the Brits at The Guardian) was issued in April. No matter which side of the political aisle you find yourself this should send serious shivers down your spine. [Read more...]
Last month, I argued that your marketing investments should not be influenced by measurement limitations. The higher you get in the marketing funnel, the harder it is to demonstrate the value of your content marketing. At base, awareness marketing content is a great branding vehicle. But brand value is a qualitative measure that doesn’t often get the investment it deserves. What other ways can we measure the value of awareness marketing? [Read more...]
We’re entering – or, I should say, re-entering – an era where “Content is King.” You might not realize it, however, from all the hand-wringing about the end of the news media. But if you’ve been following the latest trends about brand journalism or content marketing (we need a better moniker or at least an agreement on what to call it), you’ll realize that content is certainly on the rise. It’s just who should produce it that is in dispute.