The holiday season is an interesting time to observe marketing tactics, especially when it comes to large businesses. Black Friday (now fading into Gray Thursday), Small Business Saturday, Cyber Monday — these are official shopping days that have almost become holidays in and of themselves. It is true that without these named shopping events, retail businesses would likely still rake in the cash during the holiday season – but riding the wave of seasonal excitement ups end of the year revenue. Read on to find out the three digital marketing techniques your small business should be using.
Whoa there, big fella!!! What do you mean that the holiday season of 2011 is over? It just got started? Heck, we’re still in the same calendar week as Cyber Monday 2011! Have you lost your bits and bytes? No I haven’t, because here is the truth. Whatever you have done for the online shopping season for 2011 is already in place and running. Sure you may need to tweak some things here and here and you may increase some PPC spend to fill in the gaps but if you are racing around trying to put together your 2011 plan right now well, I hate to tell ya, but in many online areas that ship sailed a long time ago. [Read more...]