Everyone understands that “build it and they will come” no longer works with websites. It probably never did. That is one of the main reasons we do content marketing. Less commonly acknowledged is how this same concept applies to the content we create. “Post and pray” isn’t going to get your content noticed. [Read more...]
Recently, Google’s head of webspam Matt Cutts said guest blogging is dead, citing its overuse by search marketing companies as part of their link-building activities.
Now, it’s easy to assume that guest blogging is dead simply based on Matt’s comments. After all, he ought to know. But the reality is more complex. Guest blogging, when done well, isn’t only about links. In theory, anyway, guest blogging is supposed to be about raising awareness of and traffic to your brand’s web presence. Seems a shame to throw away years of work based on one (admittedly authoritative) blog post, doesn’t it? [Read more...]
Today we’re going to jump the gun and do a little Spring cleaning in the form of the New Year’s Resolution. Right now, before you read any further, tell each family member that you love them; then, back up all your sites, blogs, and documents. Sort out a process for backing-up or cross-posting everything you do. Sort out a proper schedule for backing up both databases and associated photos and graphic files. Be sure to make sure you’re on top of your domain registration and the hosting fees. Make sure all of the contact info, email addresses, and phone numbers are current both at the hosting company and at your domain name registrar. Check to make sure you’ve updated all of your credit card info and maybe try paying annually. OK, done. And here’s why . . . [Read more...]