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Excellent blogger outreach programs are about more than great content – you need to be great to work with too. Take a look at these tips for becoming a guest that other bloggers invite back over and over. Content marketing takes many forms and one of the more popular approaches is through blogging. Developing content on your own blog is helpful, but linking to your company on outside sites through blogger outreach is even more powerful. The way you approach outside blogs will help determine your success but so will your actions after the initial agreement. If you want to earn a reputation as a dependable, valuable guest blogger (with the links to prove it), follow these tips. Read the remainder of this entry »
Too often, thoughts of content for content marketing start and end with the written word. If you broaden your view, though, you open up a world of ways to connect with your target audience. Here are a few ideas. Read the remainder of this entry »
Yesterday, Jennifer Evans Cario of SugarSpun Marketing presented our latest Biznology® Webinar about how to use Pinterest as one of your marketing strategies. Been following all the hype about Pinterest but not quite sure how it applies to your business? Maybe you’ve even taken the time to set up a Pinterest page, but never got past your first few pins. Read the remainder of this entry »
If I asked you to tell me about your best friend, how would you do it? Would you use a PowerPoint presentation with slides of bullet points? Or, would you tell me stories of long talks and adventures and other shared moments? Obviously, the first option is ridiculous and you would never use it to tell someone how great your best friend is, yet as marketers, it’s a trap we all fall into now and then when we’re designing our marketing materials. Read the remainder of this entry »
We’re entering – or, I should say, re-entering – an era where “Content is King.” You might not realize it, however, from all the hand-wringing about the end of the news media. But if you’ve been following the latest trends about brand journalism or content marketing (we need a better moniker or at least an agreement on what to call it), you’ll realize that content is certainly on the rise. It’s just who should produce it that is in dispute.