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Are you ahead of your social media customers?

christmas 2007

Photo credit: paparutzi

I learned quite some ago to stop apologizing for my approach to this time of year. I celebrate Christmas because I am a Christian. If I offend you by saying “Merry Christmas!” that’s on you, not me. So why am I talking about one of the things you never speak of in a business context (along with politics which is much more uncomfortable these days than religion is by far)? Well, I need to give you a quick back story. Bear with me because this will lead to an observation or two about social media. Read the remainder of this entry »

You must commit to reddit to succeed

http://imgs.xkcd.com/store/imgs/8bit-1.pngMy recommendation for you individuals who are interested in just growing your experience, mastery, equity, and inclusion as deeply as you can in as many relevant and germane communities as possible, you will never be rewarded unless and until you really commit to reddit. I have been with reddit way over 5 years and I have yet to get any traction there. Like I said last week in Reddit is the 800-pound Gorilla in the room, commit to reddit completely. Eschew Facebook and Twitter for a little while and replace Flipboard on your iPad with reddit. Commit making reddit your morning news and the novel you read before you go to sleep. This week, I want to add a few more specific tips. Read the remainder of this entry »

Reddit is the 800-pound Gorilla in the room

reddit is the 800 pound Gorilla in the room and has been for years. No one talks about the powerful and direct influence that this quirky, impenetrable, and oddly still-underground this social sharing site is. While people are writing post-after-post about Pinterest, So.clGoogle+, FacebookInstamatic, and Twitter, reddit’s eating everyone’s lunch – at least when it comes to authentic bottom-up self-organization. Read the remainder of this entry »

Holiday Spending Delivers Q4 Gifts to E-commerce Sellers

SAN ANSELMO, CA - NOVEMBER 29:  In this photo ...

Image by Getty Images via @daylife

The 2011 holiday shopping season blur, though hectic, was a welcome event for e-commerce sellers and online retailers. Recording increases from 14 percent on Free Shipping Day to 26 percent on Black Friday, online sellers generated sales from $500 million on Thanksgiving to almost $3 billion during the entire week of Christmas. These results continue the wonderful annual growth trend for e-commerce. For example, in 2009, online sales equaled $129 billion, increasing to $143 billion in 2010, with a projected increase in 2011 to $197 billion. Plus, Forester Research predicts that sales volume will increase to an amazing $279 billion by 2015. Read the remainder of this entry »

Christmas is a perfect time to create havoc online

English: A bauble on a Christmas tree.

Image via Wikipedia

If you want to tar and feather your sworn enemy online using social media, now’s the perfect time to do it! Blog, tweet, and Facebook your slander or meritless accusaton; make a chastizing video, post it, promote it, and kick it to viral! Turn it up to 11! If you have an axe to grind or a bee in your bonnet, and want to get sweet, sweet revenge, a once-a-year opportunity is upon you … Christmas!  Read the remainder of this entry »