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Blogger outreach is more PR than social media
The current catch-all these days for what I do is social media; unfortunately, when what you do is described as social media, people tend to think Facebook, Twitter, Pinterest, and maybe Google+. My expertise, however, is online community outreach and engagement. Back in 2006 I developed a strategy of blogger outreach that allowed my to reach out to more than just 25 top-tier bloggers by hand over time but to 2,500-5,000 bloggers. Read the remainder of this entry »
SocialOomph offers essential Twitter tools
I was going to write about several tools but I think I will break it down. This week, let’s look at what SocialOomph offers through its Pro account. There are some web apps that have withstood the test of time, tools that I still use and sometimes abuse. Read the remainder of this entry »
Vulnerability is essential to your social media marketing success
In order to succeed in social media, be it as a tool to build your own personal brand or as part of a marketing strategy for your own interest or for your employer, you will need to get over yourself and deal with some very primal fears you may have that feel a lot like your fear of public speaking. In order to make the first step, you’re going to have to trust yourself as a professional, as a communicator, and maybe even as the person who was chosen by your company as the best person to represent your professional interests, whether you think so or not. Read the remainder of this entry »
Take Control of Your Reputation Online
Yesterday, Chris Abraham of Reputation.com presented our latest Biznology® Webinar about taking back your online reputation. In today’s 24-hour news cycle, crisis response is essential to every company’s communications strategy; however, after all the dust settles and it looks like you’re in the clear, what happens when all of the negative press finds its way onto Internet search? How do you prevent all this bad news from making it to the first page of Google results? Or worse, how do you scrub all the bad news that’s already made it to the top half of the first page of the search results? Is it even possible? It’s not easy – it’s really hard, actually – demanding a terrific investment of resources over time. Read the remainder of this entry »
Winning an online reputation “land war in Asia”
While I concur with Vizzini, the Sicilian from the movie The Princess Bride, that one should “never get involved in a land war in Asia,” sometimes there’s no escape — and taking on Google’s search index, algorithmic prowess, and the natural results of organic search itself is, indeed, akin to getting involved in a land war in Asia. Most folks know only of the fierce fighting associated with organic search engine optimization (SEO), a process by which we write copy, optimize architecture, use keywords, add hyperlinks, and interlink sites in order to associate a keyword phrase with our particular brand, product, service, and site; another, larger battle is online reputation management (ORM). Read the remainder of this entry »
