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How to think about differentiation for your business
Photo credit: Rev. Xanatos Satanicos Bombasticos (ClintJCL)
I read about this last summer, but one of my daughters called it to my attention again–a restaurant in Los Angeles that offers a 5% discount for tables that turn in all their cell phones for the duration of the dinner. So, instead of jamming cell calls and other onerous ways of forcibly stopping people from using their favorite screen, this establishment is going for something different. It’s very smart and there is a lot that we can learn from their approach, regardless of what business you are in. Read the remainder of this entry »
Are microchips the enemy?
Image via Wikipedia
I went to a presentation the other day by someone who coaches entrepreneurs, who steadfastly asserts that microchips are the enemy, because the computers, cell phones, tablets, and other devices we use are controlling us, rather than us controlling them. He went on to explain how we need more leisure time, more time off the grid, and that it will actually make us all productive, which I buy into and try to practice. Except when I can’t, because I do this Internet marketing thing for a living and microchips aren’t always optional.
