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Your fans want to know exactly how you did it
People are obsessed with process. How did you get to where you are and learn what you know? That’s why YouTube is an obsession: it’s all about “how you do it” or “how you did it.” There are two motivations for sharing what’s behind the curtain that I can discern: humble-bragging (hey, look what I can do) and also-ran (hey, look, I can do it too!). Whatever the motivation, be it thought-leadership or surfing the wave, people are never satisfied with just knowing how to do it, they’re fascinated by not only how to, but how you. When people want to know how you did it, they don’t want to just see the final, edited, version — they’re interested in seeing all the struggle, challenge, revisions, and endless iterations it took to finally be ready for opening night. Read the remainder of this entry »
Secrets of Social Media ROI Revealed by 166 Case Studies
Yesterday’s Biznology Webinar by our blogger Rob Peterson was about measuring Social Media ROI. “How do I measure social media return on investment (ROI)?” is the number one question 3,300+ marketers have asked for the last three years according to Social Media Examiner’s annual “Social Media Marketing Industry Report.” For the last two years, Rob Petersen has been finding the evidence. The result is his eBook, 166 Case Studies that Prove Social Media Marketing ROI. The case studies take into account every type of business (B2C, B2B, small business, enterprise, for profit, and non-profit). Rob has an intimate knowledge of each type of business and the people and stories behind them. In this Webinar, he reveals some of the secrets behind them all. Read the remainder of this entry »
