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Those who had the opportunity to attend the 2013 IDC Directions conference saw IDC Senior Vice President & Chief Analyst, Frank Gens, talk about how business technology is migrating to the 3rd Platform. He defined this 3rd platform as the intersection of mobile, social, big data and cloud. He predicted that these technologies will change how business gets done and enable the customization of intelligent industry solutions. It was clear from his talk that the changes that will be brought about by these technologies may exceed those ushered in by the 2nd Platform of client servers/PCs or the 1st Platform of mainframes/terminals. Read the remainder of this entry »
E-commerce opportunity is evolving fast, but only 25% of B2B marketers are taking advantage of it, according to a 2012 Oracle study. Time for another look. The typical B2B company selling online is the classic catalogers like Edmund Optics and Seton, which were fast to supplement their print catalogs with e-commerce. But with the new functionality now available, just about any business marketer can find ways to reduce selling expense and attract new customers by integrating e-commerce into their go-to-market strategies. Read the remainder of this entry »
I have been concentrating on listening lately. Part of it is because I work with Trackur, an online listening tool for corporations. Another part of it is because I am trying to simply improve at it in my own life. Communication is a two-way street but in the world today it is more often than not a one-way street that is led by an innocent enough egomaniac with a bullhorn disguised as a Twitter or Facebook account. It’s that last point that makes listening even more important. Why you ask? Why even listen to the masses scream and pound their chests in the social space? Well, that is a very good question. One that is answered with another one, “Do we need to listen to everyone all the time?” Read the remainder of this entry »
With the growing popularity of Twitter Vine, small businesses should take advantage of this great marketing app. So, how do you get started? Read on to find out how. Twitter Vine is an application that allows Twitter users to create and post six-second looping videos. These videos are made with smartphones and are innovating the ways that companies from Tropicana to GoPro are reaching out to followers. So how can small business owners make the most of this trending social media app? Here is how to get started. Read the remainder of this entry »
“This is just Facebook for the Enterprise” is the most common way most people describe enterprise social networking platforms. After all, the look and feel of those platforms borrow a lot from the Facebook interface: status updates, @mentioning, groups, walls, profile pictures, direct messages, and so on. However, when implementing a social networking platform at your workplace, you’ll soon find that the resemblance with Facebook pretty much stops there: even though the building blocks are very similar, the overall playbook is very different. If you are trying to find a reference to guide you through the journey of making your enterprise social networking successful, consider going back in the timeline 10 years before Facebook, and set your eyes on another Internet titan: Amazon.com. I kid you not: even though Amazon predated the whole Web 2.0 and online social networking concepts, their evolution from an online bookstore to become the world’s largest online retailer is a much better model for enterprise social platforms to follow. Read on to understand why.