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Interview with SCORE on Search Marketing
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Many of you might be familiar with SCORE (originally the Service Corps of Retired Executives), which is a longstanding resource to U.S. small businesses, in partnership with the Small Business Administration. If you are a small business, SCORE offers free advice to help you improve your business. They also offer Webinars (I did one a few months ago) and a newsletter that they interviewed me for. If you are interested in tips for small businesses on search engine marketing, take a look.
Which search metrics do you show your boss?
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Having trouble figuring out how to talk your manager about search marketing? Many people do. We search marketers know so much about the subject that we sometimes have trouble breaking it down into the basics for the people above us—who don’t share our fascination with personalized search or latent semantic indexing. If you want the secret in how to break down the numbers that your superiors are truly interested in, check out my latest post on Search Engine Guide, “Which search metrics do you show your boss?”
What’s the most important mobile marketing tactic?
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Every time I speak at an event, I try to understand what this particular audience needs, because not every audience has the same level of understanding or even the same digital marketing problems. Earlier this week, I appeared on a panel devoted to mobile marketing for an audience that was interested and excited about mobile marketing–so excited that I wondered if they were missing the basics of how to think about mobile marketing. If you are interested in that too, then check out my latest post on Search Engine Guide, “What’s the most important mobile marketing tactic?”
Digital Marketing Is Still Direct Marketing
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If you’re a marketing executive, and you’re not a member of the Marketing Executives Networking Group (MENG), what are you waiting for? You’re missing out on great networking and presenters like me, because I traveled to Philadelphia last night to address the local MENG chapter. I hope they learned something, but it was a great experience for me, too. MENGers always ask great questions and last night was no exception. (I’ll be using a few of them in future blog posts.) Last night’s presentation was about how marketers can use traditional direct marketing principles to track their success in digital marketing, especially social media. If you could use that kind of advice, too, check out my slides from last night for “Digital Marketing Is Direct Marketing.”
Do online reviews matter to your existing customers?
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You have been hearing the old story for years now that online reviews found on Yelp and Google Place Pages and other places are increasingly important in your quest to persuade potential customers that you are the one to try. But what about existing customers? I thought there was no connection between reviews and customer retention until a friend of mine related a story that stopped me in my tracks. If you’re curious about what I found out, then check out my latest post on Search Engine Guide, “Do online reviews matter to your existing customers?”
