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Most of you know that Biznology is all about digital marketing, which is a nice hot topic to cover. And you’ll be forgiven if you think that all this focus on shiny new marketing techniques leave little room for the tried and true. But you’d be wrong. Digital marketing, in fact, is way more about marketing than about digital. Even though there are many things that are changing, the basic still stay the same. One of those basics is brand marketing. Far from becoming unimportant, brand marketing is becoming more important to more companies every day. Read the remainder of this entry »
I recently received a comment chastising me for suggesting that your web site should be a trap from Peter Johnston, who said, “This attitude has no place in modern marketing. In a social world, trapped customers scream loudly enough for everyone to hear. The short term gain and the thrill of ‘we got one’ is rapidly replaced by a dearth of future prospects.” Firstly, Peter didn’t read the article at all because it’s not about that; secondly, I think this sort of mindset is wussy and misinformed. This sort of general point-of-view is actually dangerous for anyone who actually wants to be successful using social media as a marketing platform. Read the remainder of this entry »
While I don’t believe that the richness of the online world can be reduced to a real estate analogy, that’s what I’m going with in order to explain both the way humans work, especially in concert and in community — and then I will mix my metaphors, add in some analogies about friendship and public broadcasting pledge drives — it’ll be a long journey — so, spoiler alert, I am going to give away the farm right now. Read the remainder of this entry »
Twitter is not just for the kids. Smart business tweeters know that the network is a great tool in promotion, brand recognition and customer interaction. The same goes for other social media outlets – the number of them growing by the day. Read on to find out more.
When the Web was first available as a business tool, there were many debates about its value. Populated by pornography, bulletin boards, and chat rooms, there was little to recommend it the business community. And, yet, there were visionary leaders who saw behind the naked Barbies and recognized the potential that lay there. The initial wave of entrepreneurs experimented with this new medium and came up with interesting ideas with limited monetization. Not surprisingly, most failed. Those who did succeed, such as Amazon.com, made it very big and fundamentally shifted the world of commerce. Read the remainder of this entry »