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Pinterest Marketing 101
Photo credit: Wikipedia
Yesterday, Jennifer Evans Cario of SugarSpun Marketing presented our latest Biznology® Webinar about how to use Pinterest as one of your marketing strategies. Been following all the hype about Pinterest but not quite sure how it applies to your business? Maybe you’ve even taken the time to set up a Pinterest page, but never got past your first few pins. Read the remainder of this entry »
What’s In a Brand?
by Aaron Kim
Is there any way to capture a brand’s essence and find out what people really feel about it? That’s the question I pose in my first blog post for Biznology, where we’ll look at a way the Web can tell you more about how the public perceives your brand.
Branding Tactics for Search
Sometimes, yes. “Raising brand awareness” is the last refuge of the marketing hack. But more and more, studies are showing that search marketing does aid branding. Searchers have higher brand recall than those exposed to banner ads. What’s more, searchers recall higher-ranked results far more than others. Read the remainder of this entry »
