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Yesterday, Jennifer Evans Cario of SugarSpun Marketing presented our latest Biznology® Webinar about how to use Pinterest as one of your marketing strategies. Been following all the hype about Pinterest but not quite sure how it applies to your business? Maybe you’ve even taken the time to set up a Pinterest page, but never got past your first few pins. Read the remainder of this entry »
Banking heavyweight Chase has been blanketing the airwaves with a commercial that must be effective for them, because it’s something they’ve used over and over for months. A shopper uses his phone right there in the store to get his credit balance, so he can decide how much to spend for a new TV. My question is whether this kind of advertising is a winning strategy over the long haul, or whether it is a campaign designed for short-term benefits with dire long-term consequences.