Several years ago, I wrote a post called What’s Google’s Strategy? where I broke down the search giant’s real business model: advertising anything everywhere. And while I have had more to say over the last few years, I never really felt the need to redo that post because I hadn’t seen anything fundamentally changing about Google’s strategy. But with Larry Page now at the helm, I believe that we have enough evidence that Google’s strategy is changing. It’s not that Google is moving away from advertising, which will comprise the lion’s share of revenue for a very long time. But Google is turning into more than a one-trick pony, and its strategic moves are as much defensive as offensive. [Read more...]
Steve Jobs’ tragic death yesterday resulted in great accolades, making it easy to forget that he took a lot of criticism for his leadership style during his tenure at Apple. I think businesses would do well to study the Steve Jobs leadership method and take a few pages from his playbook. The bottom line in business ultimately is more than just having a vision. It’s the effective execution of vision. And nobody knew how to play the “get stuff done” game like Steve Jobs did. Some of the folks in the business community who took issue with his leadership manners tend to have more than a few things in common: they didn’t create the iPhone or the iPad and didn’t generate more than 8.3 billion dollars stemming largely from their own ideas. [Read more...]
Image via CrunchBase
Apple was anointed the world’s most valuable brand yesterday, according to the folks who know how to calculate such things. The headline said that they surpassed Google, who had a four-year run in the top spot. It’s easy for us to conclude that the technology torch has been passed–that Apple is the new tech leader. But as much as we like to crown winners and losers, it’s not all that helpful. What marketers need to think about is not how successful Apple is, but how powerful it is. [Read more...]
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I like to say that Internet marketing is more about marketing than about the Internet, but every once in a while, the Internet gets in our way. If you follow me on Twitter, you’ve probably be seeing that I have been fighting a nasty set of viruses/spyware/adware/malware or some combination of all of them. I’ve been tweeting about the various symptoms and getting lots of help from people as to where to turn, both on Twitter, on e-mail, and even offline. So, first, thanks, everyone. Second, my wife and I finally figured out what was wrong and it was a real doozy. But the thing that I am left with is how everyone was sure that this was another “Windows stinks” story.
Image via CrunchBase
IBM doesn’t make too many mistakes, but I thought it made a big one four years ago when it sold off its SurfAid Web analytics business to Coremetrics. Today, IBM reversed course in a very smart move when it swallowed up Coremetrics to tap into its customers’ growing need for Web analytics. And while IBM getting back into the Web analytics game is a big story by itself, it’s a bigger story when you look at what this means to the Web analytics industry.