One could argue that 2013 was the Year of Content Marketing. It was the year that Google – the most influential information systems company on the planet – updated its search methodology to emphasize content over coding. It was the year that Content Marketing entered the mainstream of business and the marketing function. It has been a year when business after business has re-emphasized the creation of blog content and other company-generated content to attract customers and stay on top of current trends. 2014 will certainly be another year of Content Marketing. In my travels, I am still stunned by the number of business people who have literally never heard the phrase – but who then get very excited when I explain what it is and why it is so important. [Read more...]
The pricing war initiated by Google and Amazon, regarding the low price at which tablets are sold, does not reflect their full costs. The fact that two of the biggest players have decided to start selling tablets at no profit, might seem like a good thing in the short term. However, long term, it might prove detrimental for the entire industry as it could easily steer the industry’s’ focus away from providing quality devices and direct it into producing and selling cheap, minimum capabilities ones. [Read more...]
What does innovation look like? Is innovation something that only big companies like Apple and Google can do? Absolutely not! Innovation is simply finding a way to provide a “little something extra” to your customers with things they value. Every organization can be innovative. [Read more...]
In light of all the brouhaha over Google’s supposed changes to how they do search that the Wall Street Journal published yesterday it’s rather interesting that one of the new faces of search, Apple’s Siri, is in the headlines as well. Some of them read:
Siri Lawsuit: Apple Being Sued for Misleading Siri Commercials
Apple Sued Over Siri’s Shortcomings
Apple Siri Lawsuit: Is ‘False and Misleading’ Accusation a Growing Sign of Disenchantment With Tech Giant?
There’s more. Just, ironically enough, Google the term Siri lawsuit and see. [Read more...]