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16 case studies prove ROI of mobile marketing
Photo credit: Wikipedia
Are you paying attention to your mobile marketing yet? After years of being the next big thing, mobile might finally be the current big thing. But there is a big problem–most people don’t know how to prove it. A joint study by the ANA (Association of National Advertisers) and MediaVest shows marketers are excited about opportunities for mobile marketing but frustrated about the ability to prove return on investment (ROI). Are you one of them? Read the remainder of this entry »
Why Google Doesn’t Sweat Phone Apps
Image via CrunchBase
You’ve seen the ads: “There’s an app for that.” There does seem to be an app for just about anything when you own an iPhone, so you’d think that Google might be worried about Apple’s big lead in the important mobile marketplace. But I think they aren’t very worried. I think that things are going just as Google has hoped. Read on to find out why. Read the remainder of this entry »
