Abraham Harrison Advertising Bing Blog Brand Business Business and Economy chris abraham Content marketing Converseon Customer customer service Digital marketing Facebook Google IBM internetmarketing Internet marketing IPhone linkedin marketing Marketing and Advertising Microsoft Online Communities organic search pinterest Promotion public relations search Search Engine Marketing Search engine optimization Search Engines Searching search marketing SEO small business social media social media marketing Social network twitter Web analytics Web search engine Website Yahoo YouTube
After reading Disruptions: As User Interaction on Facebook Drops, Sharing Comes at a Cost by Nick Bilton in the New York Times (and Facebook‘s detailed fact check), I thought I would spend $21 for your amusement. I would sponsor three Facebook posts. OK, I’ll be honest with you, I came up with that plan after I sponsored one spontaneously and organically to see if anyone might want to join my virtual rowing team, Team Grotto, and join a virtual regatta, the 2013 World Erg Challenge. Read the remainder of this entry »
There’s no reason to ever let your blog go fallow. Unlike leaving farmland unsown for a period in order to restore its fertility as part of a crop rotation, there’s no benefit in ignoring your blog. To be honest, it really doesn’t matter what you do to keep your blog running on a daily basis, but it’s essential that you don’t allow your blog to be categorized as “archived” by search engines, to say nothing of being forgotten by your readers. First, I will address why keeping your blog updated is essential to search engines and how fickle Google is. Google is worse than a Harvard Dean when it comes to judging you. “What have you done lately” is the name of the game and it is better for your career as a blogger to write filler during those times you’re not in the blogging mood: you’re having a crisis of faith, distracted by something else, or time-crushed by a well-paying job, for example.
My wife and I had dinner with a couple we know not long ago and during the meal, the topic shifted to our respective jobs. The folks we were with are both successful business people; he runs a small business, she’s an operations executive. And both talked about how successful their respective companies performed, “without marketing.”
There’s no such thing. If you’re selling to a customer, by definition, you’re marketing. But maybe you don’t realize it. Let’s take a look at what I mean.
In light of all the brouhaha over Google’s supposed changes to how they do search that the Wall Street Journal published yesterday it’s rather interesting that one of the new faces of search, Apple’s Siri, is in the headlines as well. Some of them read:
Siri Lawsuit: Apple Being Sued for Misleading Siri Commercials
Apple Sued Over Siri’s Shortcomings
Apple Siri Lawsuit: Is ‘False and Misleading’ Accusation a Growing Sign of Disenchantment With Tech Giant?
There’s more. Just, ironically enough, Google the term Siri lawsuit and see. Read the remainder of this entry »