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Answers to Your Google+ for Business Questions, Part 1
Google plus one (Photo credit: Wikipedia)
There were so many great questions that were asked in chat during my recent webinar, Google+ for Business, that I broke them into parts. Here’s part 1 and I hope I have answered your questions. And, if you have additional questions, please pop them in the comments and I will address them in future “Answers” posts. And than you for attending as well as reading now. Read the remainder of this entry »
How to Use Google+ for Business
Image via Wikipedia
Our monthly Biznology® Webinar yesterday was called “How to Use Google+ for Business” with Chris Abraham. Chris talked for 30 minutes about how to set up your Google+ personal and business accounts. Are you interested in using Google+ for your company, but don’t know where to start? Have you heard that Google has integrated G+ into its organic search results and want to explore the SEO benefits of G+ for your business? Are you curious about Google+ Brand Pages for your organization but don’t know how to start? Do you already have a presence on Twitter and Facebook and want to know whether to allocate precious resources to another social media platform? Have you seen G+ on the Internet and are +1-curious and want to learn how to integrate your brand with G+ and Google? Read the remainder of this entry »
Be a Big Fish in the Blogger Outreach Pond
Image via CrunchBase
It’s always a tough question: would you rather be the smallest fish in a big pond or the biggest fish in a small pond? Would you prefer to be the ugliest pretty person or the prettiest ugly person? Would you prefer to have the lowest IQ at MIT or the highest IQ at State? Read the remainder of this entry »
Inside a Social Media News Release
Image via CrunchBase
Last week I dissected a blogger outreach pitch email line-by-line in The art of writing the perfect blogger pitch as a way of proving that no matter how brief and conversational one of Abraham Harrison‘s blogger pitches may appear at first blush, the effortlessness takes a lot of work and the time of three senior agents. Today, I plan to go through, “line-by-line,” a site we create to support all of our blogger outreach campaigns, that we call a Social Media News Release (SMNR) but we also call a Microsite, a Resource Site, or a Fact Sheet. To those of you who are in Communications, you’ll recognize the structural similarity between it and a traditional News Release/Press Release.
The art of writing the perfect blogger pitch
Image by Sean MacEntee via Flickr
Over the last five years that Abraham Harrison has been pitching bloggers on behalf of clients, we have learned a thing or two about how best to reach bloggers, how to engage them, how to get them to carry our client’s message to their readership. Whether we’re doing an outreach to the bloggers of mainstream media and celebrity blogs or to someone who has just set up a blog for the first time, it all begins with the message model. Read the remainder of this entry »
