Our monthly webinar yesterday was about how to improve your website search in order to make more money. Did a frustrated searcher just ask again why your site search engine stinks? Site search foments frustration because you can’t deliver on the implied promise: “Type in anything and we’ll find it.” You’re not sure whether the problem is the search engine technology you use, the way you’ve set up the search engine, or that blasted content on your site. Your authors don’t use the right keywords, your webmasters block the spiders, marketers insist on their precious message, and tech support people write entirely in acronyms. Read the remainder of this entry »
Don’t Under-Optimize Your Website in SEO
By Nick Stamoulis | Filed in Content Marketing, Organic SearchThe primary Google Penguin update and all of the subsequent Penguin updates have targeted sites that were guilty of “over-optimization.” These sites were taking SEO to the extreme and participating in activities that the Google Webmaster Guidelines advised against in an attempt to gain an unfair advantage over the competition. Site owners that used a keyword-rich domain name as opposed to the brand name, created keyword-rich microsites to rank highly for specific keywords that would then direct visitors to the main site, wrote low quality content that was written primarily for the search engines instead of target audience members, and relied too heavily on keyword anchor text usage saw a huge dip in traffic and rankings. Read the remainder of this entry »
Content Marketing and Your Buying Cycle
By Andrew Schulkind | Filed in Content Marketing, Internet Marketing, Organic Search, Search MarketingContent marketing can only be effective if the content you’re producing is relevant and informative enough to attract your target audience and hold their attention. Relevance will most certainly depend on the specifics of your audience, which is why smart content marketers think in terms of audience segments. These might include the different roles, industries, and organizational sizes of your target audience members, for example. Those are fairly common ways of breaking your audience down. But one important way you may not have thought about segmenting your audience is by where they are in the buying cycle. Read the remainder of this entry »











