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19
Jun
0

Making Money from Website Search

By Mike Moran | Filed in Web Site Search, Webinars
Frustration (was: threesixtyfive | day 244)

(Photo credit: Sybren A. Stüvel)

Our monthly webinar yesterday was about how to improve your website search in order to make more money.  Did a frustrated searcher just ask again why your site search engine stinks? Site search foments frustration because you can’t deliver on the implied promise: “Type in anything and we’ll find it.” You’re not sure whether the problem is the search engine technology you use, the way you’ve set up the search engine, or that blasted content on your site. Your authors don’t use the right keywords, your webmasters block the spiders, marketers insist on their precious message, and tech support people write entirely in acronyms. Read the remainder of this entry »

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18
Jun
0

Are you a social media forager?

By Chris Abraham | Filed in Content Marketing, Internet Marketing, Social Media Marketing

Heronavfood-29dbfcd3-b46d-48db-90f3-587d5db7cacfWhen you put lots of energy, time, and passion — but no plan — into your social media marketing and PR campaigns, you’re a forager. And you surely won’t starve foraging. You’ll always be fed. Social media foraging does get protein in the pot, though that protein is generally more in the form of grubs than it is prime grade lean steak. As they say, “look under enough rocks and you’ll eventually find a snake” (to eat). And, growing your followership, engaging heartily and consistently, and building up your Klout and reputation means that you’ll increase your snake-finding opportunities. But what you’re really doing is setting up a system where you know where to look and under which rocks.

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17
Jun
2

37 reasons that video content is king

By Rob Petersen | Filed in Content Marketing
Image representing YouTube as depicted in Crun...

Image via CrunchBase

Bill Gates, in 1996, predicted ”content is king,” Bill said content would revolutionize the internet because it “allows material to be duplicated at a low cost, no matter the size of the audience. When it comes to an interactive network such as the internet, the definition of ‘content’ becomes very wide.” Michael Eisner, in 1994, said businesses have to “reinvent themselves every seven years, as businesses mature and situations change.” These two statements make me believe, today, as Bill’s prediction still continues to come true, it has “matured” to be “Video content is king.” Here are 37 reasons why. Read the remainder of this entry »

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14
Jun
0

Don’t Under-Optimize Your Website in SEO

By Nick Stamoulis | Filed in Content Marketing, Organic Search
Image representing Google as depicted in Crunc...

Image via CrunchBase

The primary Google Penguin update and all of the subsequent Penguin updates have targeted sites that were guilty of “over-optimization.” These sites were taking SEO to the extreme and participating in activities that the Google Webmaster Guidelines advised against in an attempt to gain an unfair advantage over the competition. Site owners that used a keyword-rich domain name as opposed to the brand name, created keyword-rich microsites to rank highly for specific keywords that would then direct visitors to the main site, wrote low quality content that was written primarily for the search engines instead of target audience members, and relied too heavily on keyword anchor text usage saw a huge dip in traffic and rankings. Read the remainder of this entry »

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13
Jun
0

Content Marketing and Your Buying Cycle

By Andrew Schulkind | Filed in Content Marketing, Internet Marketing, Organic Search, Search Marketing
From the Group M and comScore study: The Influ...

Photo credit: Shannon Paul

Content marketing can only be effective if the content you’re producing is relevant and informative enough to attract your target audience and hold their attention. Relevance will most certainly depend on the specifics of your audience, which is why smart content marketers think in terms of audience segments. These might include the different roles, industries, and organizational sizes of your target audience members, for example. Those are fairly common ways of breaking your audience down. But one important way you may not have thought about segmenting your audience is by where they are in the buying cycle. Read the remainder of this entry »

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