Biznology

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Search just ain’t what it used to be. Search engines used to be about helping customers find information. But new products like Google Now, Google Glass, and the redesigned Google Maps are beginning to flip the script, moving to an environment where information finds your customers instead. And “OK, Google,” unveiled at Google’s I/O developer conference offers a glimpse into another yet another interface your customers will use to interact with search. Coupled with the upcoming release of Penguin 2.0, these represent significant changes in the world of search. But what will this mean for your business? Let’s take a look. Read the remainder of this entry »

Photo credit: SHAREconference

During last month’s webinar on how to use web analytics and search marketing, Rob Petersen, Mike Moran, and I talked about how offering sharable content to your customers boosts both traffic and search engine ranking. The challenge, of course, is creating and curating sharable content that your customers want to share with their friends, family, fans, and followers. How can you do that? Read on, friends. Read on… Read the remainder of this entry »

Photo credit: Search Influence

Not long after I talked about building search campaigns that convert, Google rolled out its “Enhanced Campaigns” feature. Designed to integrate mobile campaigns into AdWords more completely, the change has been met with a number of questions and concerns. The biggest question, by far: “Enhanced”" for whom, exactly? Read on and see…

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Photo credit: Search Influence

Paid search can seem almost magical at times. You plunk down your credit card, craft some ads, and watch the traffic come rolling in. But getting the most out of your search marketing efforts requires connecting those ads to business results. And the best way to do that is to drive your search traffic through to conversion (If you need more background on what conversions and conversion rate are, check out our past coverage of conversion tracking fundamentals). In this post, I walk you through three tips can help you improve your conversion rate and lower your cost to drive those conversions. Pretty cool, huh? Read the remainder of this entry »

Photo credit: Wikipedia

As the year winds down, many of us have been highlighting the top trends for 2013. For some reason, while trends can be interesting at any time of year, when the end of the year is within hailing distance, we somehow ratchet up the trend analysis–that’s a trend you can count on every December. But one trend for 2013 seems to be hiding in plain sight. What is it? Well, first let me give you a few clues. And actually, “plain sight” is the first clue. Here are a few more…

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