Biznology
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Susan Tatum

Susan Tatum

Susan Tatum is a veteran of business-to-business marketing and sales, with three decades of experience in the technology and professional services industries. Throughout her career she has held marketing and communications leadership roles with global enterprises including Lucent Technologies and Agere Systems, promising start-ups like Cornerstone OnDemand and leading regional AEC firms such as GLE Associates. She has founded three successful marketing firms; the most recent of which — The Conversion Company — has been a pioneer in the use of social media to drive dramatic business results. As Founding Partner, she currently oversees a global team of social media professionals, branding specialists, researchers and expert copywriters helping solve marketing problems for companies with complex or involved sales cycles.

Susan writes about using social media for professional branding, thought leadership, lead generation, and new business development at The Conversion Company blog. Her articles can also be found on Biznology, Customer Think, B2B Lead Blog, B2B Marketing and Sales, and AllBusiness, among others.

Susan is based in based in Southern California, where she works from a beach house just north of Los Angeles.