Biznology

On Monday, Facebook announced that they updated the “Nearby” feature in Android and iOS apps, making social powerhouse a potentially harmful threat to location-based social apps such as Foursquare and Yelp. “Nearby” on Facebook prior to this update was only a way to view where you friends had checked in. Now, you also can see what places are near a location, based on your friends’ recommendations. Whether or not “Nearby” takes off or not, online marketers need to be aware of the changes and potential it could reach. With 600 million monthly active mobile users, Facebook’s “Nearby” could become the go-to resource for “discovering new places,” trumping sites like Foursquare, Yelp and Google+ Local. Read the remainder of this entry »

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For an increasing majority of us, our mobile devices are the last things we touch before we go to bed at night and the first things we pick up and check when we wake up.  Now more than ever, people are using their mobile devices to not only make phone calls and send text messages, but to access information on the Internet. According to the Pew Internet & American Life Project, the majority of American adults who have cell phones are now using them to go online. Within that surveyed group, nearly one third of those adults use their phones for the majority of their Internet access. Also important to note,  it is projected that smartphones and tablets sales will gradually increase over the next few years, while sales of  computers (PCs and laptops) are expected to remain stagnant. So, the question is, is your website changing wit this mobile revolution, or is it remaining stagnant? Read the remainder of this entry »

Image via CrunchBase

One of Google’s biggest goals is to provide the content of the highest quality and relevant search results to it’s users. With the momentum that social media has gained in the past decade, social signals many professionals believe are going to play a larger part in Google’s algorithm. Taking it look at the past two years, Google has put a very strong emphasis on social media by creating Google+ and shortly after,  the ability for authors to tie their content to their Google+ profiles by what is called Google Authorship. Read the remainder of this entry »

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Establishing a strong web presence is a challenge that every business owner faces. For small businesses in particular, generating local traffic is key. Local customers provide the support that small businesses need to keep going, which makes optimizing your website for local search engine rankings even more important. Read the remainder of this entry »