How Does Google Outperform Expectations?
September 8, 2008
by Josh Greenfield
In 2007, Google’s search business, which is predominantly comprised of the common text ad, produced $10.6 billion dollars in revenue. That’s $10.6 billion dollars for essentially selling one 25-character title, two 35-character lines of body copy and one vanity URL of the customer’s choosing. That’s an amazing return for such a simple and easy-to-deliver service. Still, Google struggles with what seems to be their single remaining obstacle: investor expectations.
