Image via CrunchBase
by Josh Greenfield
Don’t look now, but Google has just released some more free tools. Every time you look up, something else is dribbling out of Google and it’s not that easy to make sense of it all. But we can try.
Image by AFP/Getty Images via Daylife
by Josh Greenfield
Are you on Facebook? What about Twitter? LinkedIn? Ning? Orkut? Hi5? Bebo? Digg? Delicious? Do you still have a MySpace page that you don’t really check? Great! So…where can I find you? The number of social networking sites has exploded almost to the point that if you want a reliable way for people to find you, you need nine different networks to get the job done. Google is now giving everyone the ability to personalize their social.
Image via CrunchBase
by Josh Greenfield
This past Friday, I was chatting with a friend who just started working for a luxury brand consulting firm when she asked, “Do you Twitter? I’m just asking because it’s THE new media.” Oh no, I thought, it never ends. Since I’ve been in the digital industry, which by all accounts has not been that long, I’ve seen agencies SLAMMING their clients with “the next big thing.” Social Marketing using MySpace was the be all, end all, until roughly two years ago when Fox took a chunk of it and Facebook was opened to the public. Then there was Second Life and all the MMRPGs, which never panned out for the advertisers, so back to buying Facebook.
Image via Wikipedia
by Josh Greenfield
Following the New Year, it started to feel like we were the only blog not making predictions about the year ahead. Rather than continuing to feel so alone I figured, better late than never. It was my also my opportunity to give Google Moderator a try. I reached out to some of our staff writers, posted some topic questions, and asked for contributions. Below is a bit of what we came up with. To see the full picture, check out our Moderator discussion. You can come to your own conclusions about Google Moderator!
Image by telex via Flickr
by Josh Greenfield
Anyone with agency experience will tell you how sick they are of the phrase, “It’s like comparing apples and oranges.” Why has this idiom become the standard excuse by which so many people defer making a comparison? Let’s say I like apples twice as much as oranges. Now, if you offer me an apple or an orange, my comparison and subsequent choice doesn’t seem too difficult to make. Sure, we haven’t exactly compared the apple to the orange, but we have successfully made a decision by comparing my preference for each. (I’m apparently not the first to make this argument, and Wikipedia does a great summarizing.)
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