By now you know how important it is to regularly update your blog. Consistency is one of the biggest ways you can help maintain and generate business by putting your blog on the top of the search engines. However, creating unique, entertaining, informative, and relevant content takes time. How do you keep your writing and your posts on schedule without being overwhelmed and still providing quality content? Here are four ways to remain on schedule. While they are not necessarily exclusive of one another, it is highly suggested that you utilize all of the steps discussed. [Read more...]
Content marketing takes time and effort. When marketers don’t see results, determining the return on investment isn’t easy. If you’re constantly struggling with your business blog and exasperated with the lack of qualified leads, you may be missing key points in your content strategy. Simply posting a blog per day won’t amount to anything if you’re not taking your customers’ sales cycles into account and adjusting your marketing strategy accordingly. What’s a sales cycle, you ask?
What’s the purpose of your content marketing strategy? While brand awareness, improved SEO, and fresh leads certainly aren’t the wrong answers to that question, your primary goal should be to useful to your potential customers. As companies worldwide embrace content marketing, consumers are increasingly turning to blogs and whitepapers to answer basic questions.